The Challenge
Panjtan Store, specializing in a diverse and often novelty selection of snacks and beverages, needed to move beyond a traditional retail presence (Leeds, UK) and establish a powerful online footprint to reach customers across the entire United Kingdom.
Key Challenges
Handling Diverse Inventory: The store features hundreds of products across numerous categories (Jellys, Cereals, Protein Bars, Drinks, etc.), requiring a robust and scalable inventory management system.
Creating a Seamless UX: The website had to be simple and intuitive for mobile and desktop users to browse and purchase, mimicking the ease of an in-store experience.
Implementing Promotional Tools: To drive sales and encourage sign-ups, the platform needed native features for running promotions, flash sales, and managing subscriptions.
Details
Client
Panjtan Store
Role:
Full-Stack Developer & E-commerce Solution Architect
Project URL
Project Type
The Solution: A Dedicated E-commerce Destination
I designed and developed a secure, scalable, and fully responsive e-commerce platform tailored to the specific needs of a high-volume snack and confectionery retailer.
Core Solution Strategy:
- Intuitive Navigation: Implemented a clear category menu and fast search function to help users quickly filter the extensive product range.
- High-Conversion Product Pages: Ensured every product page was equipped with high-quality images, clear pricing (e.g., in £), quick-view options, and Add-to-Cart/Wishlist functionality to streamline the buying journey.
- Localized Customer Service: Integrated clear contact information, a physical branch address (5 Duncan St, Leeds), and dedicated policy pages (Refund, Delivery, Terms) to build customer trust within the UK market.
Outcome & Impact
The launch of the new Panjtan Store website successfully transformed the client from a local retailer into a nationwide e-commerce brand.
Brands need to evolve over time to stay relevant. This means being open to change and continuously adapting the brand strategy to reflect market trends and consumer needs.
- Enhanced Reach: The store is now able to serve customers "across the UK," significantly expanding the client's market size.
- Improved User Experience: The streamlined navigation and secure checkout contribute to a higher conversion rate, as evidenced by positive testimonials citing the "easy to navigate" and "smooth online shopping experience."
- Marketing Success: The integrated newsletter sign-up immediately provides a tool for collecting leads and driving first-time sales with targeted promotions.